Supporting North American Missions with the North American Mission Board (NAMB).

From the NAMB Annie Armstrong Website:

What is the Annie Armstrong Easter Offering?

The offering was started in 1895 by Woman's Missionary Union® (WMU) to benefit the work of the Home Mission Board (now North American Mission Board). In 1934, it was named in honor of Annie Armstrong, a bold missions advocate and WMU's first national executive leader. Today, more than $1 billion has been donated by Southern Baptist churches and individuals.